Salesforce has introduced the Salesforce 1 platform in the market, which has been designed for retailers to develop a direct relationship with shoppers across all channels, to augment customer satisfaction and to boost the brand loyalty. Buyers demand a seamless shopping experience now. Shops are now being imagined as experience hubs, showrooms, and fulfillment centers. Buyers are constantly experimenting at every step of their shopping journey. With the Salesforce 1 platform, the shopping experience has evolved and transcended into a whole new level. Customers now expect the sales executives to be mobile enabled, so that they can employ their assistance during shopping.
Thus it can be seen that Salesforce has become an integral part of many organizations and companies are hiring Salesforce experts for their business functions. If you are looking for a high flying job with good pay, do Salesforce training today from a recognized institute. How the Salesforce 1 platform has transformed the shopping experience of buyers is explained below:
How the Retail Solution from Salesforce Benefits Shoppers
Mobile Clienteling:
This is designed to authorize the sales associates with a complete view of every customer that includes shopping preferences, purchase history, location, social profile and relevant shopping information such as birthdays and anniversaries. In-store associates can make use of the Mobile Clienteling to access the previous consumer purchases from an iPad to advocate products based on budget and style. Suggestions are also based on topics shoppers are discussing on the social networks, such as Pinterest and Twitter.
Salesforce Communities for Retail:
Salesforce is created in a way to give the retailers the opportunity to develop mobile and social communities where employees, partners and customers can collaborate and communicate with each other. In response to the requirements and understanding of employees, customers and suppliers, retailers can provide outstanding customer service through all the channels.
The Customers Gain More Control over the Buying Process
With the help of the third party apps and Smartphones, the shoppers now remain more connected and are social. With the customer gaining more control over the purchasing process, Salesforce1 is designed to enable retailers to adapt to this changed scenario and succeed. Customers more likely to believe about a product review in comparison to an official advertisement. The Salesforce platform helps the customers to remain active in these rapidly changing markets and is providing them with a personalized experience and these shops are increasingly becoming single touch point customer interactions. The Salesforce 1 platform is enabling the shoppers to be more innovative and is helping them to imagine the entire shopping experience from in-store to online and much beyond.
Find Every Shopper’s Requirement
Salesforce 1 has created customized experiences with one-to-one marketing communications to match each and every shopper’s purchasehistory and preferences. It has also developed an integrated buying experience for shoppers across all possible touch points through the help of social, email, e-commerce, in-store, mobile, and customer service centers, followed by rewarding the loyal customers with various incentives which match their requirements and wants.
Turn Associates into Ambassadors
Salesforce 1 has authorized associates with instant access to all information they require to furnish a customized in-store experience and remain connected to customers throughout. The associates can check the retail inventory levels and product data on a mobile device, so that they can find the in-stock items in real time without stepping away from the customer. Salesforce 1 has further enhanced productivity by connecting the operations, sales personnel, and service agents, in-store and at the contact center. It further offers a 360-degree view of product and shopper insights so that the sales executives can deliver the right offers to the right customers, while creating everlasting loyalty for your brand.
Innovate At the Speed of Retail
The expectations of buyers change from time to time and with the Salesforce platform you can stay quite a few steps ahead of buyers. With the active platform of Salesforce, you can employ the customer apps, furnish deeper bonds between shoppers and employees, and unlock the present back-office technology investments. Thus, the Salesforce admin training platform not only helps you to meet but also to surpass every buyer’s expectations.
The importance of Salesforce is considerable for the growth of any business and its demand is increasing day by day so learning Salesforce would be helpful to you to make a career out of it.
